intercontinental
hotels group

“When you work with IHG® [B2B], you gain a trusted advisor and access to unrivaled products and programs tailored to support you in your unique role—so you can grow your influence, increase your efficiency, and meet your strategic business objectives.” – ihgb2b.com

IHG’s ask for this project was that Dagger concept and execute a photoshoot centered around their B2B sales team. The assets from this photoshoot would then be utilized across print and digital media for ads, convention decor, and website imagery.

My Role: Concepting, Art Direction, Styling, Some Photo Editing
Creative Oversight: Melissa Withorn
Photography: Nathan Bolster

Inspired by Mark Seliger’s 2017 Vanity Fair Oscar Party portraits, we aimed for a simplified aesthetic, using mid-century modern furniture pieces with minimal propping. The sellers — who are real employees of IHG — were asked to bring in their own wardrobe and accessories to ensure the final imagery evoked a sense of natural, comfortable professionalism.

This page is still under construction. Apologies for the inconvenience. Please, feel free to reach out via my Contact page if you’d like more visuals from or have any questions about this project.
Thank you for your patience!